Analytics for Airdrops: Wallet Clustering & User Segmentation by Nomis
At Nomis, we empower ecosystems with business-driven analytics — a powerful toolkit designed not just to analyze, but to act.
Our advanced wallet clustering and behavioral segmentation reveal deep insights about your user base:
- Categorize your audience by behavioral patterns and contribution level;
- Identify power users, passive holders, and suspiciously uniform activity;
- Detect key lifecycle moments to shape campaign timing and reward logic;
- Spot potential conversion paths and craft user journeys across your product.
Through rich onchain signals and over 50 behavioral metrics, we provide visual dashboards and cluster graphs that make sense of complex wallet activity — at scale.
This level of granularity helps projects:
- Run smarter airdrop campaigns;
- Tailor quests and incentives for real user archetypes;
- Iterate on user acquisition with actual data, not assumptions.
Whether you’re launching an airdrop, refining retention strategies, or targeting long-term engagement — Nomis analytics helps you see the big picture and act on the smallest patterns.
